Introducing New-Look Packaging from Redken

MEET THE NEW REDKEN HAIRCARE

POWERED BY SCIENCE. PRESCRIBED BY PROS.

Redken’s award-winning haircare range has recently been transformed to be as scientific and pro as the iconic formulas within it. So, what has changed? The new modern bottles are inspired by a scientific beaker to hero the brand’s scientific credentials. Each bottle also includes clear regimen navigation which highlights the product benefits, the percentage of effective concentrated ingredients and a pH balanced formula call out.

What’s more, the new packaging is also more sustainable; the shampoo and conditioner bottles are made of 93%-100% recycled plastic* and include braille on the back. In addition, the retail size conditioners are now 300ml to match the shampoos – that’s an extra 50ml more than the previous packaging contained!

Discover the new Redken Haircare today

*Excluding the cap

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By |Published On: June 4th, 2021|Categories: News & Blogs|

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