Blonde transformations just got better – Indola unveils a revolution in blonde haircare and colouring

Indola UK is thrilled to announce the relaunch of the BLONDE EXPERT range, marking a new era in blonde care and colour. Designed to meet the demands of hairdressers and their clients, this all new assortment redefines blonde transformations with cutting edge technology, sustainable innovation, and unbeatable performance.

The revamped BLONDE EXPERT range combines exceptional results with versatile solutions to meet every blonde need, enabling stylists to master dazzling blonde transformations with ease, plus dedicated care products for clients to maintain their blonde at home.

TRANSFORMING BLONDE POSSIBILITIES

From cool tones to sun-kissed highlights, BLONDE EXPERT is your ultimate partner for achieving head-turning results. Highlights of the relaunch include:

• Multi-Bond Hair Technology ensuring stronger, shinier, and healthier-looking hair.
• Expanded assortment featuring new colour and care products to fill service gaps and unlock fresh opportunities for salons.
• Performance-driven formulations a 360° Bonding System for immediate and long-lasting hair repair that’s ensured by using both BLONDE EXPERT Colour and BLONDE EXPERT Care together as a regime.
• A chic, modern design with a matte finish and enhanced colour-coding for easier use and recognition, paired with a new signature fragrance for an elevated experience.

Sustainable packaging innovations, reducing waste and supporting the planet. the BLONDE EXPERT Lighteners come in recyclable packaging*; taking up less space in the salon than before as the new packs are easier to store.

*Recycling capabilities dependent on local recycling options

NEW PRODUCT HIGHLIGHTS

BLONDE EXPERT LIGHTENER 9+ WHITE

SAME TRUSTED FORMULA – Now in a sustainable, durable matte packaging, with double closure system for extra product protection.

(NEW) BLONDE EXPERT LIGHTENER 9+ BLUE

• Unparalleled 9+ levels of lift with integrated Hair Bond Technology to reduce hair breakage by up to 90%.
• A brand-new scent and dust-free for a gentler application experience.
• Suitable for all techniques and hair types.
• Now offering professionals the choice of Blue or White lightener powder.
• Compatible with the Ultra Cool Booster

(NEW) CLAY TRANSFORMER

• Transforms lighteners into a clay texture for precise, freehand applications without the need for foils.

LIFTING RANGE

Sitting alongside the Highlift shades, introducing:

• (NEW) Highlift + Blend: available in two new shades. Lifts, tones, and blends up to 80% white hair in one step . With integrated Hair-Bond Technology.

 

TONING SOLUTIONS

Sitting alongside the Pastel Cream Toner shades, introducing:

• (NEW) Pastel Gel Toner: Available in five shades, perfect for quick backwash bottle applications with a smooth, easy-to-use gel texture.

UPGRADED CARE ASSORTMENT

Complementing the existing Blonde Expert Insta Strong Shampoo & Treatment and Insta Cool Shampoo, Treatment & Spray Conditioner, the new care range focuses on strengthening and restoring hair for a luxurious, healthy feel. Now featuring:

• (NEW) Restoring Spray: A salon-essential SOS solution for extremely damaged hair. A pre-service spray instantly prepares the hair for lightening & toning services preventing hair breakage and improving the hair’s strength (in salon only).
• (NEW) Leave-in Cream: A post-service cream seals cuticles reducing visible signs of damage and offers heat protection post-chemical processes (in salon only).
• (NEW) Bonding Oil: Reduces breakage while repairing split ends, boosts shine, and creates a smooth, flawless finish creating a protective shield (in salon and at home usage – suitable for daily use).

A 360° Bonding System

Knowing that strong blondes are built on strong bonds, the new BLONDE EXPERT collection offers a 360° Bonding System. When using BLONDE EXPERT Care and Colour as a regime, these bonding technologies create inner hair bonds and provide immediate and long-lasting repair and strengthening benefits:

• Hair-Bond Technology (Colour Products) – deeply penetrates the hair fibre, forming a protective layer around bonds to prevent breakage during chemical processes.
• Bond Builder Technology (Care Products) – contains inner matrix repair and structure-building properties to enhance the hair’s resilience, delivering intense repair from within while incorporating finishing products to enhance shine and smoothness. Can be customised and combined with core treatments.

This comprehensive system strengthens and nourishes every strand, for flawless results and radiant shine. Providing everything hairdressers need for in-salon blonding and everything clients need for at-home care, the new BLONDE EXPERT portfolio highlights the power of true blonding!

To ignite hairdressers’ blonde inspiration, five new commercial services have also been created to support the launch, catering for all client types by offering everything from on-trend beiges to stunning silvers.

SUSTAINABILITY MEETS STYLE

BLONDE EXPERT now features mono-material packaging for optimal recycling, compact storage, and reduced waste – all while maintaining strength and durability.

EXPERIENCE THE NEW BLONDE EXPERT THIS APRIL

Join us in redefining blonde beauty. From high-performance products to eco-conscious design, the new BLONDE EXPERT range is set to revolutionise how salons approach blonde transformations.

For more information, visit www.indola.com or follow us on social media @IndolaUK for the latest updates and expert tips.