INDOLA is a brand who truly understands hairdressers and their need for #SimplySmarter products. To demonstrate this, they’ve revamped their Care & Style assortment, for service opportunities that beautify every individual hair result!
Hairdressers today are constantly trying to solve a diverse and often conflicting set of challenges. For many space is at a premium, yet they need a product range big enough to cater for all client profiles and hair needs. Furthermore, the focus on sustainability continues to rise, becoming an ever-growing decision-making factor for clients choosing which salon, stylist or products to use.
INDOLA is acutely aware of these challenges and their new and improved INDOLA Care & Style portfolio enables hairdressers to not only meet all of these modern-day demands, but DO it and thrive, as the artists they truly are.
NEW INDOLA Care & Style
The improved portfolio is compact yet complete, offering NEW care & styling heroes and providing hairdressers with everything they need to tackle the diverse hair needs they see every day – from colour fade* to hair loss**. Benefits include:
- Strong care performance – new formulas strengthen the hair fibre and lock colour pigments into the hair*, for a long-lasting and more healthy-looking result.
- Infinite styling possibilities – a high-performing, state-of-the-art styling range offering multiple products and hold levels to create any look, from polished to undone and authentic hairstyles.
- Multi-benefit formulas – a streamlined portfolio, catering for multiple hair needs, now coming with even multi-beneficial formulas.
- Vegan & more sustainable – new vegan*** portfolio with no compromise on performance, contained within recycled plastic packaging****.
Memorable fragrances – you and your clients will love the new signature fragrances, enriching every use with a sensorial experience.
*Applicable for the Color Range
**Applicable for Root Activating System Range
***Free from animal-derived ingredients
****Amount of recycled content varies depending on the product
INDOLA Care & Style unlocks multiple in-salon service opportunities whilst offering clients the perfect at-home maintenance to extend the in-salon benefits long after they leave the salon.
New INDOLA Care & Style Heroes at a Glance:
Care Heroes
- Scalp & Hair Therapy Shampoo – a gentle cleanser that targets chemically-treated, coloured hair and a dandruff-prone scalp.
- Hair Therapy Spray Conditioner – a 10-benefits-in-1 leave-in conditioner suitable for all hair types.
Styling Heroes
- Treat & Tame – a hair styling cream with Glycerine that brings frizz under control.
- Light Mousse – a volumising mousse with modified Potato Starch that boosts volume and bounciness and provides strong hold.
- Glaze It Up – a shine spray with a fine distribution that creates instantly healthier-looking hair with less frizz.
- Lift It Up – a root-lift spray with Panthenol and Glycerine that helps to protect the hair from drying out.
- Shaping Gel – a lightweight styling gel that creates defined and sleek looks with natural shine.
- Matte Wax – a styling wax that enhances the fullness of the hair whilst ensuring a defined and fixed hairstyle.
- Shine Wax – a styling wax that creates smooth or heavily-textured hairstyles with phenomenal shine.
RRP from £6.29 /€6.11 (care) and £8.94 /€7.84 (styling)
INDOLA Care & Style: Design Upgrades
The INDOLA Care & Style portfolio has also undergone a design makeover, with additional NEW packaging formats featuring handy colour-coding, making the range easy to navigate. The new subtle colours still make a statement on the shelf, but with a cleaner, more modern approach. The upgrades aren’t just aesthetic but practical too, with usage and application instructions available on each pack, along with a helpful QR code for 24/7 access to more in-depth information. Using INDOLA care and styling products has never been so intuitive!
Visit indola.com to experience more.
