INDOLA. A Love Story. For INDOLA, 2023 is THE year to celebrate a mutual love for colour with a new assortment but the same high performance. INDOLA's colour offering has provided tried and trusted technology to hairdressers worldwide, resulting in great product performance with dependable colour results. This March the whole PCC range is relaunching with a new look, new colour shades but the same trusted yet high-performing and much-loved vegan formula. INDOLA. #SimplySmarterCOLOUR Products at a Glance: With a whole new look, but the same high-performing vegan formulas, the newly relaunched INDOLA PCC offers an intermixable, compact portfolio of 85 shades with a solution for every client: 14 Natural shades with up to 100% coverage 11 Cool & Neutral shades with up to 70% coverage 44 Fashion shades with up to 70% coverage 16 Intense Coverage shades with 100% coverage on resistant hair INDOLA uses one high-performing line of Developers with 4 strengths compatible with all permanent colours from INDOLA, giving optimised results with: Colour longevity Superior shine Special care ingredients to detangle and smooth Great colour retention INDOLA's formulas deliver excellent results and provide smart solutions to everyday hairdresser needs. In addition to the compact and intuitive core assortment, the Smart Creatives product line developed to multiply service opportunities without the need for multiple products – including an innovation that substitutes an entire demi-permanent line with ONE hero product, the Color Transformer – you don’t need a huge assortment to be a smart colourist. INDOLA Smart Creatives include: INDOLA Color Transformer with technology that converts permanent INDOLA shades into demi-permanent colours with an easy 1:1 mixing ratio. Transforms 80+ shades into demi-permanent**** with flawless results from root-to-tip Gentle and caring formula to support healthy, shiny hair ****Not compatible with Intense Coverage, CREA-MIX, XpressColor, Blonde Expert Highlifts INDOLA CREA-MIX and the brand new CREA-BOLD line, developed to allow hairdressers to create their own colour palette! 6 NEW CREA-MIX shades for all permanent and demi-permanent services that require tailor-made results: Assortment of 5 mix tones (0.11, 0.22, 0.44, 0.66 and 0.99) providing vibrant results and 1 clear tone (0.0) with shine enhancing apricot kernel oil Mix tones: intensify tonal directions, create new tailormade results or remove unwanted warm undertones The Clear (0.00): increases PCC lightening results and provides a natural-looking sunkissed effect 8 BRAND NEW CREA-BOLD shades deliver bold, vibrant results for clients who can never get enough colour! This shade line, a completely new shade line for the PCC range, includes: Assortment of intermixable direct dyes that provide radiant results, boosted by shine-enhancing ingredients Semi-permanent results with up to 15 washes***** Easy-to-apply on their own, or can be mixed with the INDOLA Conditioner to soften the results *****8 washes for Pastel Lavender INDOLA's colour portfolio also includes Service Essentials to provide protection against two of the most unwanted colour results: NN2 – Say goodbye to scalp staining and discomfort thanks to ONE colour additive in one product – gentle enough to be used directly on the scalp and [...]

Freelancer Education with Wella Professionals The Wellastore Freelancer Hub is the place to go for all your educational needs when it comes to Wella Professionals. We have an array of various education offerings that are designed to fit around your working schedule. If you are interested in face-to-face education with Wella Educators, in wholesale store or in our renowned Wella Studios, look no further. Our in-person educational sessions are a perfect way to gain a thorough understanding of the Wella Professionals product portfolio and to learn fundamental or creative colour techniques and services that will help grow your business. Find out our top 3 must-attend studio courses for freelance pros here. If you prefer learning digitally, our online educational offering is presented on several digital platforms to suit any learning style or skill level, giving you the opportunity to refresh your product knowledge in your own time and attend interactive Zoom sessions with Wella Educators for more tips, techniques and strategies to maximise your business growth. Explore our virtual classroom here. To discover more on the Freelancer Hub and benefit from our exclusive promotions, simply log into your Wellastore account or if you do not have one, you can create one here: https://uk.wella.professionalstore.com/register. Sign up to our newsletter HERE to make sure you don’t miss out on new promotions, business advice and hairdressing inspiration.

With the latest drop of the INDOLA A/W 22 Street Style Collection we explore how to get the exact looks for the two inspiring looks – The Artisan Craft and The Rusty Texture with full step by steps on colour, cut & styling and a full product breakdown. Look 1: The Artisan Craft A multi-dimensional blonde brought to life with different hues of pastel blondes, combined with a soft razor cut, microbraids and rough fishtail styling. Before After                   Colour formula: A BLONDE EXPERT HIGHLIFT ULTRA BLONDE 1000.1 + 9% CREAM DEVELOPER (1:2) B BLONDE EXPERT LIGHTENER+ 2% CREAM DEVELOPER (1:2) C BLONDE EXPERT PASTEL P.31+ P.16+ COLOR TRANSFORMER (1:1):1 D BLONDE EXPERT PASTEL P.31+ P.17+ COLOR TRANSFORMER (1:1):1 E BLONDE EXPERT PASTEL P.31+ P.2+ COLOR TRANSFORMER (1:1):1 Method: Cut: STEP 1: Section the hair as shown STEP 2: Comb the hair down straight and trim the ends STEP 3: Razor cut random strands on top to add texture STEP 4: Use a razor to layer the front of the hair STEP 5: Dry the hair and personalise the front layers afterwards STEP 6: Tousle up the hair to check if it has received the desired texture   Styling: STEP 1: Apply ACT NOW! VOLUME MOUSSE STEP 2: Blow-dry the hair with a medium-sized round brush STEP 3: Use two different sized tongs and alternate the directions to create natural texture STEP 4: Fix the waves with INDOLA FLEXIBLE HAIR SPRAY STEP 5: Clip back the right side and braid a small fishtail behind the ear STEP 6: Use INDOLA VOLUMIZING POWDER to tousle up the fishtail braid STEP 7: Now loosen the clips, comb the side hair tightly backwards and clip it tight STEP 8: Take random sized sections and micro braid to add personal touches, secure with small bands or for a more discreet look, back comb the ends to hold See the full step by steps here: https://www.youtube.com/watch?v=9VLJKQ1Rb2s   Look 2: The Rusty Texture A genderless, overgrown disconnected cut that is styled with natural disruptive waves. The creative placement and application of different rusty tones enhance the textured look. Before After                   Colour formula: A BLONDE EXPERT LIGHTENER+ 6% CREAM DEVELOPER (1:2) B PCC 7.44 + 9% CREAM DEVELOPER (1:1) C PCC 6.48 + 6% CREAM DEVELOPER (1:1) D PCC 5.4 + COLOR TRANSFORMER (1:1) E COLOR STYLE MOUSSE SOFT APRICOT Method: Cut: STEP 1: Cut hair to desired length beforehand then section the hair as shown STEP 2: Start at the back section and cut the hair vertically parallel to the head shape STEP 3: Work your way around the complete back section STEP 4: Connect the sides horizontally below the ear STEP 5: Pointcut and connect the top section 90 degree to the head with the sides STEP 6: Cut fringe into desired length STEP 7: Personalise the cut, reducing the weight by slicing the hair. [...]

DISCOVER KP:POP COLOUR With a free digital session led by Wella Brand Educator, Heather Robertson KP:POP by Koleston Perfect is an exciting new collection all about the return to playful, expressive hair colour! You’re invited to join Heather Robertson, Wella Brand Educator, live on Zoom to discover how you can use the KP:POP techniques and colour combinations to create amazing commercial or creative colour choices for your clients. The sessions are taking place on Tuesday 31st January at 7pm and Tuesday 14th February at 10am. Places are free-of-charge, don’t miss out and register today! Click here to register What can you expect to learn? Heather Robertson will bring this collection to life with creative vs. commercial demonstrations, using the 3D Colour and Rainbow Lights techniques. The 3D Colour techniques are an amazing way to add dimension and creativity to a full-head colour application, as the 3D effect on the hair creates movement, volume, and texture. The techniques are also extremely versatile and can be altered depending on the hair length, style, and colour choice, which means that the looks cannot be recreated by clients at home! As for the Rainbow Lights techniques – they are fun, playful, and can be subtle or vibrant depending on the palette you choose. You can alter these simple sectioning patterns to suit your clients by changing where you add depth or lightness for a softer or more dramatic finish. Bright, bold and playful colour pops are the look of the season! Register your place today.

Season 2 of the Total Texture Learning Series is available now on L’Oréal Access, focusing on Coily Hair Types 4A-4C. Recognised as one of the areas with the least amount of skill amongst the UK&I hairdressing industry, Season 2 delivers audio, video and face to face learning for all salons and stylists, making the journey to welcoming every client and caring for every hair need easier than ever before. Take a look at the new Season 2 Total Texture e-learning on L’Oréal access today! https://uk.lorealaccess.com/learn

LAUNCHING JANUARY 2023! REDKEN SHADES EQ BONDER INSIDE GOLD ROSE FAMILY CHAMPAGNE BLONDE WITH A KISS OF ROSE Inspired by trending Champagne Blonde, introducing our newest shade family: Gold Rose. For all clients, create custom champagne blonde color a blend of gold and soft rose tones. Modern, healthy-looking blonde is always in! Gold primary tone provides warmth without brass and enhances vibrancy. Rose secondary tone is calibrated to natural undertone at each level and provides a subtle rose effect.

We’re loving this collection from Fabriq - 001: EXPOSURE created by Sally Brooks Art Direction: SALLY BROOKS, FABRIQ GLOBAL AMBASSADOR, team Fabriq: NIKITA FISHER, RHEANNA WOOD, KAROLIINA SAUNDERS, KAYLEIGH TWIGG, LAUREN BELL AND JAMIE BROOKS, make-up: MEGUMI MATSUNO, Photography: JACK EAMES The 001: EXPOSURE collection Captures the truest sense of self, by embracing and celebrating natural hair, “I wanted to create a campaign that was fresh and modern and really showcased diversity and celebrated healthy hair. I called upon the help of five hairdressing extraordinaires, known as Team Fabriq.” Sally Brooks

Introducing The Newest Game Changing Range to ASP Expert Haircare - ASP Super Smooth, For Smoother, Straighter & Stronger Hair Global haircare brand, ASP Expert Haircare, have carefully created a 5-step smoothing miracle and it couldn’t be simpler to introduce to your clients with 1 formulation for all hair types. The hair follicles are strengthened and protected from the inside out, using an Amino System. The results? Incredible frizz-free, healthier looking hair that’s smoother, straighter and stronger for up to 3 months! The 40-minute development time requires no heat, no pre-treatment sprays to regulate the protein balance, no drying between steps 1 and 2 and no rinsing after step three. This long lasting and effective treatment really couldn’t be any easier! The Super Smooth Amino System Step 1 – Purifying Formula The sulphate free Detox Shampoo is specially formulated to cleanse and purify the hair, removing all impurities and barriers. The alkaline, sulphate-free formula gently opens the cuticle, and prepares the hair to receive the Smoothing Treatment. Step 2 – Anti-Frizz Formula For the second step, apply the Smoothing Treatment. Formulated with Cysteine, Argan Oil and Bamboo Extract, this nourishing treatment actively moisturises and repairs all hair types, strengthening and protecting it from the inside out. Hair is left transformed -soft, shiny and super sleek. Step 3 – Super Shine Formula It’s time to use Seal It In shine protection oil to close the cuticle and lock in the new straight style for longer lasting results. The formula gives a super shine without weight or leaving a residue. Step 4&5 Client Aftercare– Amino Acid Repair Complex Following the treatment, advise your clients to use the Aftercare Shampoo and Aftercare Conditioner. Developed by the most recent advances in proteomics, the Vegan Friendly, sulphate-free, formula consists of Shea Butter, Argan Oil and Panthenol to hydrate, strengthen and protect the hair for up to 12 weeks post treatment.   Regional stockists can be located at asphair.com/trade-locator or bought directly via asphair.com

Same iconic formulas, new look. REDKEN’s best-selling Styling Collection has had an upgrade. The cult range has been a staple in celebrity stylist’s kits, backstage at fashion week, on set with session artists and in salons around the world for over 20 years. Now, Redken presents a fresh new look to the collection and a new volume innovation to evolve the Styling Collection in 2022. Featuring 19 products, the high performing formulas make styling effortless. The collection has everything you need to prep, protect, volumize, tousle, texturize and hold any look you want to create. Introducing NEW Touchable Texture Leave hair with natural shine and a radiant glow with this lightweight, volumizing mousse, without the crunch! Touchable Texture is enriched with castor oil and thickening polymers that lift & moisturise whilst protecting from frizz & heat.